INDIGO CAPRI
CLIENT   CAPRICÓRNIO TÊXIL
YEAR    2024
ROLE    CREATIVE DIRECTOR

    Capricórnio Têxtil is the second largest denim producer in Brazil. During the 2024 Launch Week at Denim City in São Paulo, I designed an immersive experience to position the brand as a reference for exceptional experiences among its buyers. 

    Indigo Capri celebrated denim as a cultural symbol that transcends social and temporal boundaries. The event blended art, technology, music, and fashion to create strong emotional connections. Attendees were immersed in an atmosphere of blue hues and varied textures, experiencing a textile installation made from factory waste by artist Maria Gabrielle, highlighting Capricórnio's commitment to sustainability. An original soundtrack by music producer Baroque Angel, mixing organic elements with modern synthesizers, complemented the visual and sensory experiences.

    AI-generated video projections, which I co-created with Guilherme Bretas, led attendees into a dreamlike Indigo Capri world, showcasing Capri's innovative vision for the future. Indigo Capri not only highlighted Capricórnio's dedication to creativity and innovation but also established it as an essential annual event in the denim industry, reinforcing the brand's reputation and market presence