NUBANK ULTRAVIOLETA
CLIENT HOOD
YEAR 2021
ROLE CREATIVE AND ART DIRECTOR
Audiovisual Direction: @todero
Scene Direction and Script: @vitorcardosovc
Creative and Art Direction: @_barja, @bettinabirmarcker.info, @raphael_tepedino, @thaisgmancini
Photography Direction: @joaopadua
Content Direction: @quemdamasio
3D: @eifler.work & @thaisgmancini
Motion Design: @pave.art
Executive Production BR: @xuulima
Executive Production US: @felipebritto
Studio: @brandstarstudios
Post Production: @spacegorillapost
Social: @_rastro
Hood is a culture-crafted experiences studio that spearheaded the strategy for the launch of Nubank's new upmarket product, the Ultravioleta card. The highlight of the campaign was a virtual event that offered much more than just a card. In a YouTube broadcast, founders Cristina Junqueira and David Velez, along with the bank's new board member, Brazilian pop star Anitta, took the audience on a journey through Nubank's history and the singer's career. The event was watched by over 250,000 people and reached more than 7 million through the launch.
#NubankUltravioleta